/ Area of Interest
/ Product Assurance
Tracerco’s strength and depth in chemistry, physics, electronics, software and instrument design, makes us uniquely placed to develop customised product assurance and brand assurance solutions. As a business we have the ability to provide a flexible service and meet the challenge of designing a diverse and customised offering to meet a specific customer need.
Our extensive technology portfolio, developed and optimised over 50 years, is based on innovative and covert marker chemistry coupled with sophisticated, customised, analytical platforms to detect our taggants at ultra low levels.
The product assurance technologies we provide are used in brand protection and authentication programs globally, to challenge adulteration, counterfeiting and false liability claims across a range of products. By working closely with our clients, Tracerco’s technology is estimated to have recovered billions of dollars in lost revenues in the last few years alone.
Our clients, that include government bodies and major brand owners, use our advanced product assurance and brand assurance technology to:
- Eliminate financial losses due to taxation fraud or lost market sales;
- Assist complex supply chains with authentication and brand protection of high value products and critical specialty materials.
Tracerco has a leading position in a number of markets that use advanced product assurance technologies including:
Tracerco authentication solutions provide rapid in controvertible evidence that a product is genuine or not and therefore plays a vital role in detecting and deterring counterfeiting, countering tax and duty evasion, managing false product liability issues, detecting product dilution and adulteration and managing licenced product use.
JW Player goes here
Please contact us to find out how Tracerco's Product Assurance and Brand Assurance technologies could help you recover losses and ensure product quality in your supply chains.