CLIENT SURVEY:
Brand Protection & Product Authentication
Tracerco's strength and depth in chemistry, physics, electronics, software and instrument design makes us uniquely placed to develop customised product assurance and brand protection solutions. As a business, we can provide a flexible service to design a customised offering to meet your specific needs.
Our extensive technology portfolio is based on innovative and covert marker chemistry coupled with sophisticated, customised, analytical platforms to detect our taggants at ultra-low levels.
The product assurance technologies we provide are used in brand authentication and protection programs globally, helping to challenge adulteration, counterfeiting and false liability claims across a range of products. In fact, Tracerco's technology is estimated to have recovered billions of dollars in lost revenue in the last few years alone.
Tracerco's product authentication solutions provide rapid incontrovertible evidence that a product is genuine or not and therefore plays a vital role in detecting and deterring the following:
- Counterfeiting
- Countering tax and duty evasion
- Managing false product liability issues
- Detecting product dilution and adulteration
- Managing licenced product use
Tracerco has a leading position in a number of markets that use advanced product assurance technologies, including:
Fuel
Technology has been developed and deployed by Tracerco specifically for use in subsidised fuels. Our tailor-made markers are highly resistant to removal by criminals. Once added to the fuel, the markers are accurately detected using field-deployable Tracerco™ Nemesis analyser units.
Crude Oil
Our crude oil tagging technology is highly reliable and can be accurately detected at extremely low levels. The tags are designed to be resilient and have similar properties to crude oil. This makes it impossible for them to be removed using any chemical, thermal or physical treatment without destroying the crude oil itself.
Biofuel
Our technology instils confidence in product quality and confirms its origin from sustainable sources rather than from a supplier engaged in environmentally destructive practices. Molecular markers developed by Tracerco are reliable and accurately detected at very low levels.
Specialty Chemicals
Tracerco's depth of experience in tagging specialty chemicals ranges from the basic supply of a suitable tracer through to the management of large turnkey projects. Our technologists are experts in identifying taggant solutions which are highly covert and will have no impact on our customers' product performance or production efficiency.
Product and Packaging
Tracerco has developed overt and covert technologies to help with the rapid identification of fraudulent products by consumers, supply chain members, competent authorities and brand owners. Our technologies assist brand owners to combat product fraud, including counterfeiting, product integrity and diversion.
Example Solutions
Tracerco's world-class product offering includes the development of sophisticated and customised analytical platforms. Our pioneering technology is not available 'off-the-shelf'; they are designed and developed to meet the specific requirements of each of our customers.
If you require any more information about our brand and product authentication solutions, contact us today or complete an enquiry form.
